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On the one hand I'm a really connected person, on the other hand sometimes I need my time alone. Unfortunately, sometimes in precisely these moments, we are surrounded by people, for example public transport.The worst case is to forget your headphones in these moments.


In fact, it's so bad, that you go insane.

The solution: Skullcandy's „ANTI INSANITY EARBUDS* Sold at train stations andairports near you. At the point of sale, namely transit stations, out of home posters lead to the pop-up store, disguised as a padded cell of an insane asylum. A lit sign invites passerbys to receive the medication - buy the earbuds.

Team: Johannes Mazkour, Kim Griffith

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